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Asheville looks to land other major events in wake of Fed Cup success

Asheville proved itself as a sports city this past week. After a whirlwind weekend of tennis excitement, the city's sports director is already dreaming of what other top competitions Asheville might attract. (Photo credit: WLOS staff)

Asheville proved itself as a sports city this past week. After a whirlwind weekend of tennis excitement, the city's sports director is already dreaming of what other top competitions Asheville might attract.

Venus Williams won Sunday at the U.S. Cellular Center to help Team USA advance to the semifinals in the Fed Cup tournament.

Sports Commission director Demp Bradford said the city proved this weekend it can handle a major sporting event and he's confident the Fed Cup’s success will give him a springboard to pitch to other high-profile tournaments.

"I think it was an incredible event," he said.

International exposure on the Tennis Channel with Asheville's brand prominently featured in arena video could have a big impact on future competitions.

Bradford was still on a high Monday on how well matches, which included superstars Serena and Venus Williams, went off.

"My text and Facebook was blowing up with people," he said.

The question now is what Bradford hopes to land next.

"Maybe Davis Cup would be the next thing we would aim for. We wouldn't mind having another Fed Cup," he said.

Other events Bradford said he'd try to land are USA Gymnastics and the Reebok CrossFit Games.

As crews dismantled lights, rolled carpets and took down flags from the weekend, the tournament's success now becomes a critical marketing tool.

"We had a team of people who took photographs, we have videos, we have a time lapse video of the court going down -- so many things we now have to show this facility is really a versatile facility," Bradford said. "Now, we can use this as a platform to say, 'Look what we did.'"

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