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Grocery service aims to save WNC shoppers time

Instacart offers services from Publix, Whole Foods and even Petco. The business allows consumers to have personal grocery shoppers. Users click the items they want and Instacart delivers the items to the customers. (Photo credit: WLOS staff)

There's a new online grocery store delivery service that launched Thursday in Asheville.

Instacart offers services from Publix, Whole Foods and even Petco. The business allows consumers to have personal grocery shoppers. Users click the items they want and Instacart delivers the items to the customers.

Instacart offers same day delivery services that will cover more than 110,000 households in the Asheville area. Instacart said its delivery option helps provide consumers with more free time.

"You become a much smarter consumer.You know what deals you're going after. You can see everything holistically on our website versus just kind of wandering around in the grocery store," Instacart operations manager Caleb Grisell said.

The shopping service will also provide more than 100 jobs.

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