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Highland Brewing to re-brand, drop Scotsman logo

Highland Brewing will soon re-brand and get rid of the familiar Scotsman on the company logo. (Photo credit: WLOS Staff)

2018 is being hailed as a year of change for an Asheville brewery.

Highland Brewing will soon re-brand and get rid of the familiar Scotsman on the company logo.

A new design won't be released until early next year.

The re-branding includes a re-vamped tasting room.

The marketing manager said for the past two years, Highland has updated its beer offerings and the new logo will reflect the change.

"And so it's time for our brand to really match the liquid that's in our bottles and represent more about what Highland truly is and that's asheville's original craft brewery."

Highland Brewing is also celebrating local art in special cans released only at the brewery.

Tonight's cans feature the dinosaur art of Sam Moody called "Missing Pieces."


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