Special Report: Holiday Shopping Tricks
Updated: Tuesday, November 26 2013, 08:28 PM EST
It's that time of year where big box retailers are rolling out deep discounts and offering shoppers several different saving options. But consumer experts want folks to know many stores could be using sneaky tactics to actually make you buy more products.
From colorful displays to the holiday music playing in the background, there is a lot of research that goes on behind the scenes to help increase boost their profits.
"This time of year there's a lot of pumpkin spice and cinnamon smells and these type of things. The music that is playing is also is for sensory perception so that you're really feeling comfortable and it's warm and it's inviting and the longer you're there the greater the opportunity for you to spend more money and fill up that basket," said David Jones of Lenoir Rhyne University.
Research shows fiddling with prices and faking popularity generally nudges people to buy more too.
"The bottom line is if you don't know what it cost yesterday it may just be a mind game," said Jones.
It's product placement that Davis says usually fools us all.
"A lot of times the bargain items will be things you have to crawl around for on the bottom shelf and there's a lot of us that aren't going to bend down to look for it so we pay full price," said Jones.
The Better Business Bureau says it's also important to compare prices with other stores. They warn that if a deal seems too good to be true, it usually is.