New Diamond Brand Store
A mountain outdoor retailer is expanding. Diamond Brand plans to open a new boutique store in the Aloft Hotel on Biltmore Avenue in downtown Asheville. Company officials say they've been looking for a downtown location for a while and are glad to be partnering with the McKibbon Group. The 5,000 square foot store is slated to open in the spring. Diamond brand also recently announce another new store in South Asheville in the Parkway Plaza, next to Liberty Bikes. It's also set to open in the spring.