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Christmas Jam Sneak Peek

Setup has started for the Warren Haynes Christmas Jam.

The U.S. Cellular Center was busy Thursday afternoon as staff pieced together the stage, lights and a colorful LED wall which will be part of the Friday and Saturday night shows.

It's the 25th annual event and Producer Jon Dindas said Haynes and staff knew last year that they wanted the anniversary event to be special.

"To explain it doesn't do it justice," said Dindas standing in front of a rising LED wall. "But when we started planning the show last year we said that we wanted to ahve a very different visual image for the 25th."

Tickets for both nights sold out two weeks ago. The center will host 7200 each night, and Sierra Nevada Brewery has brewed a special beer for the event.

"People hear Christmas Jam, they know it's in Asheville, at one point The London Times considered it one of the best ten concerts in the world, this is a signature event for sure," said U.S. Cellular Center General Manager Chris Corl.

With Belle Chere done, the Christmas Jam is now one of the three biggest events of the year for Asheville - behind only the Mountain Oasis Festival and Moog Fest.

"This one has a really big impact on the economy, to the tune of about 1.5 million to two million dollars once you count in all the ancillaries," said Corl.

Every year concert proceeds go to Habitat for Humanity. In the 24 years it's been running, the jam has paid for 24 homes to be build. This year alone staff are hoping to generate enough revenue to build at least three.


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