Asheville Visitors Bureau launches music campaign

Asheville Visitors Bureau launches music campaign (Photo credit: WLOS)

ASHEVILLE, N.C. -- The Asheville Convention and Visitors Bureau launched a new national marketing initiative aimed at promoting local musicians, shows and venues while making the city a music destination.

"Part of this effort is to create an online opportunity for visitors to better plan out those music connections when they're in town," Vice President of Marketing for the CVB, Marla Tambellini said. "A place where they can find what's going on - where it's going on - and also to be able to look at the range of musicians, the range of groups and acts and experiences, as well as the venues."

The new Asheville music website is set to roll out the week of April 18. The site will feature a calendar showcasing all of the live shows happening in the area, biographies and articles on local performers and a streamable radio station featuring playlists of area artists.

"Part of the exciting thing about this is our partnership with ACME (Asheville Commercial Music Enterprise) and we, through that partnership, will be licensing some of these musicians and putting them on the Explore Asheville Radio that's going to be on the website, so they get that additional exposure," Tambellini said.

"Getting more money to musicians is a big thing, and I know part of this initiative is the licensing aspect of it that is going, ideally going, to help musicians get paid more, so that's very helpful," said Silas Durocher of the Asheville-based funk, rock and reggae trio The Get Right Band. "I think it's great. I mean, Asheville has obviously had such an incredible music scene for years and years and it's getting noticed on the national level."

On Wednesday afternoon, a launch event was held at Isis Restaurant and Music Hall in West Asheville. Special guest and Grammy Award Nominee Balsam Range performed to a crowd of local musicians, industry stakeholders and others the CVB has collaborated with in launching the campaign over the last year.

This spring, the campaign is set to spend $150,000 in advertising alone. Tambellini says there is no hard estimate on how much the initiative will cost in total. The funding is coming from the taxes paid on hotel rooms countywide.

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