Donald Trump's first ad buy of 2016 general election will air in NC

Donald Trump and Mike Pence, Photo Date: 7/28/16 (Photo credit: Max Goldberg / CC BY 2.0)

ASHEVILLE, N.C. -- Donald Trump has made his first ad buy of the 2016 general election season.

Trump will air an ad called "Two Americas: Immigration" in four key battleground states: North Carolina, Ohio, Pennsylvania and Florida.

According to political website The Hill, the ad buy is $4 million, including $838,000 in NC. The ad will run from Friday, August 19 through Monday, August 29.

People in Asheville had mixed reactions to the ad.

"Scares the hell out of me," Robin Stevens said, referring to Trump himself, not the ad. Stevens lives in West Asheville. He moved to the area in 2006 from his native England. "I am scared of Donald Trump. He just seems unstable to me. He's using fear to get people to vote for him. I just picture his two fingers on the nuclear button, and I definitely want Hillary's finger on it. I don't want his."

"He's a fearmonger," Linda Ayers, a visitor to Asheville from her home in Charlotte, said. She described herself as a conservative Democrat who has voted for Republicans in past elections. "I think he's mean. He scares a lot of the older generation who can't hear anything but the world is a dangerous place and that's wrong."

"I think he's very manipulative. I can't abide people who use hostility, fear, anger or prejudice to sell themselves. And that's what he's trying to do," Ayers said.

Ashley Kent & Andy Anderson live in Cullowhee. They described themselves as conservatives who were fans of Ben Carson and are now reluctantly supporting Trump.

"I don't like Hillary because she flip-flops on things," Anderson said. "You can see videos of it. She'll say one thing, then 10 years later, she'll say the opposite."

When asked if the candidate could be evolving on the issue, Kent replied: "Or just saying what they need to say to get votes."

All four states where Trump has bought ad time are considered battleground states. Many analysts think North Carolina could be the most important in this election.

"Right now, North Carolina is leaning Clinton," Chris Cooper, professor and department head of political science at Western Carolina University, said. "That's clear. Trump must win North Carolina to have any chance at the presidency. In 2008, it was the reddest blue state in the country, meaning of all states that went for Obama, it was the closest. Flip forward a few years [to 2012], it was a red state, but the one Romney won by the smallest margin of any state in the country."

"We're the quintessential swing state--among the tightest, if not the tightest state in the country. Hillary Clinton can win without us. Donald Trump cannot."

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