Police launch 'Watch for Me' safety campaign
ASHEVILLE, N.C. -- Police are working to make pedestrians, bikers and drivers safe on area roads.
Officers are increasing patrols at some of the busier crosswalks in the city, like Biltmore Village and Haywood Road.
They say the "Watch for Me" safety campaign targets intersections that have high crash histories.
West Asheville resident Katrina Ohstrom, who walks to work, said there needs to be a cultural shift by drivers.
"I think overall if the goal is to make the streets safer for non-motorized people on foot and bike, that's a good motivation," Ohstrom said.
Through campaign efforts last year, Asheville staff report a 27 percent drop in pedestrian and bike-related crashes compared to years past.
The campaign runs through November.