ASHEVILLE, N.C. (WLOS) — With copious breweries in town, Asheville has earned its title of Beer City. What many people may not know is that when they pick up their favorite brew, what's inside the can isn't the only thing that was locally crafted.
Based in Asheville, Big Bridge Design frequently collaborates with local brewers to create eye-catching designs for their products.
Jacob Voigt is the art director at Big Bridge, and his canvas is the can.
“It’s different. There’s a lot of different things you have to consider," Voigt explained of designing for a can. "The shape of it and how it comes all the way back around and meets.”
Hi-Wire Brewing is one of more than 20 local clients of Big Bridge Design.
“We’re connecting with our audience visually before they ever open the beer, pour it into a glass and drink it,” Javier Bolea, Hi-Wire's creative director, said of the company's branding.
Twin Leaf Brewing was one of Big Bridge's first clients, and owner Tim Weber said it was helpful to have the artists close by.
"It’s really neat to see the end product from something that was a hand sketch on a napkin," Weber described. "They can take that, and, by knowing you, find the artwork that’s going to represent what you were thinking in the first place."
The end result is the perfect marriage of locally-sourced creativity and collaboration.
“I’m definitely proud of all the stuff we’ve created. I can say they make kick-ass beer and we did the art for it, and that’s pretty cool,” Voigt said.